Thursday, 28th March 2024
All enquiries - Gary Knowles 0406 599 773
  • Airfreight & Marcomms Forced to Adapt

    Friday, 10th September 2021

    As part of the myriad challenges faced by New Zealand Bloodstock due to COVID-19 (see above), NZB’s Airfreight team also had to find solutions quickly to enable them to continue to offer their export services to an economy heavily reliant on it. “Our ability to freight horses into any international market was also challenged,” revealed NZB Airfreight’s Robert Logan. “We had to build a raft of new relationships with onshore and offshore Government entities, working tirelessly with these groups to solve the ongoing constraints for travelling grooms and the general export process. In an era where international travel is restricted and buyers cannot physically inspect horses on-site, NZB had to reinvent the way in which it communicated to its clients, to reinforce the value of kiwi horses, as well as new developments in NZB’s technology and general business practices. NZB’s Marketing Manager Natalie Jamieson was at the forefront of developing an effective marketing communications strategy around its upcoming auction sales post-COVID. “We strategically crafted and delivered key messages around our sales, horses and the new online bidding process with our clients,” she advised. “With our sales team being unable to canvas in person, maintaining and building relationships and confidence remotely was key to our sales and business operating successfully during this time.”