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Software Could Transform Breeding Industry

Wednesday, 3rd June 2020

Breedr, a new end-to-end digital booking platform, is set to revolutionise the thoroughbred breeding industry, according to its founder Tom Seymour. Specifically built to benefit both breeders and stud farms alike, this innovative new software is free for all industry participants to access, created to simplify the booking process. Launched overnight, Breedr uses the latest technology to offer the industry a streamlined and paperless option to the current booking process. Seymour advised Breedr was created by the desire to source innovative solutions that provide practical efficiencies and cost savings to everyone in the industry. "Our goal is to offer streamlined options to existing practices – some booking systems haven't changed in 30 years. Same outcome, just a more modern pathway. I feel we have achieved that in spades," Seymour said. "Once a mating plan is decided upon, booking a mare to a stallion should be as easy as booking a flight on Webjet – anytime, anywhere, efficient for the passenger (breeder), efficient for the airline (stud)."

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