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Spring Fashion Goes Digital

Thursday, 16th August 2018

A dynamic new photo-based competition spanning racetracks across Australia, together with a new website acting as a raceway hub, is set to catapult Spring fashion into a new era. Fashion photographers across the other states who will now join the world-famous Myer Fashions on the Field, iconic to the Melbourne Cup Carnival, will be tasked with capturing "all things racewear" and act as a global portal via the website to inspire and drive worldwide fashion enthusiasts. A select group of fashion experts will judge State winners who will be flown to Melbourne to compete against the Victorian finalist on Oaks Day. With a lucrative $380,000 prize pool on offer across various categories, VRC EGM Customer Engagement Caroline Ralphsmith is naturally upbeat: "Myer Fashions on the Field is a Flemington icon that has been replicated the world over. After more than half a century it is incumbent on the VRC to continue to evolve the competition to ensure it remains Australia's largest and most prestigious outdoor fashion event." She added, "Bringing the competition into the digital age will reinvigorate Myer Fashions on the Field. We also believe taking the interstate Myer Fashions on the Field competition off the catwalk will open the field to a wider selection of competitors and engage with those less confident showcasing their outfits on stage."

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