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Boom Viewer Results For Kentucky Derby

Thursday, 11th May 2017

Meanwhile, last weekend's Gr1 Kentucky victory by Always Dreaming produced a bonanza for Churchill Downs. According to bloodhorse.com, not since 1989, when future super-sire Sunday Silence strode to victory to win the Run for the Roses, has the famous opening leg of the US Triple Crown enjoyed such a large television audience. The calculated 16.5 million TAD (Total Audience Delivery), with a 19.1 million peak, deliivered by NBC falls short of the 18.5 million racing fans who tuned in nearly 30 years ago, however it is still a record for this century. Even more remarkable is that streaming of the race was up a massive 30%.

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