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Julian Sullivan To Leave VRC For Perth
Former Victoria Racing Club (VRC) Acting Chief Executive Julian Sullivan will become interim Chief Executive at Perth Racing, following this year's Melbourne Cup Carnival. Sullivan, who is currently Chief Operating Officer at the VRC, was honoured with Life Membership of the VRC on Victoria Derby Day following an outstanding contribution to the Club. VRC Chairman Mr Michael Burn acknowledged Mr Sullivan's impact on the VRC, particularly the role that he has played in membership growth. The VRC now has the largest race club membership in the world with over 30,000 members. Mr Sullivan's achievements have helped to shape the VRC and industry of today: implementation of a Young Members strategy, the introduction of loyalty programs to race clubs (the VRC's Racing Rewards program) and expansion of hospitality options. "During his career at the VRC, Julian has proved to be an outstanding executive. His passion for excellent customer service and engagement with our customers is well known. This, combined with his deep knowledge of the racing industry, both domestically and internationally, has allowed Julian to make a strong contribution to the success of the VRC over a long period," Mr Burn said.