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Sky Racing World Broadcast To UK & Ireland

Tuesday, 12th July 2011

Tabcorp announced the Sky Racing World channel “is now being broadcast into the UK & Ireland, taking Australian & New Zealand thoroughbred racing into 14 million UK & Irish households”. It follows a deal “executed by Tabcorp-owned Sky Racing & dedicated UK-Ireland horse racing channel At The Races” & “heightens global exposure for Australian & NZ thoroughbred racing & will strengthen international wagering returns for the respective racing industries.” Tabcorp chief executive David Attenborough said securing the deal was “core to Sky’s channel expansion strategy, which saw Sky branch out from 1 to 3 channels last year”. He noted the creation of Sky Racing World, a “high quality thoroughbred channel that also serves as an export vehicle, was a key plank of the strategy”.

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